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The domain pointlomafarms.com states the following, "Point Loma Farms 100 Certified Organic." I observed that the website stated " Point Loma Farms is a CCOF Certified USDA Organic farm based in San Diego, California." They also stated " Committed to using only the finest heirloom crop varietals sourced from around the world. Point Loma Farms teams with fine dining and farm to table establishments around Southern California including Tender Greens, Bo-Beau Cohn Group, Local Habit, Bali Hai, and The Red Door. Please contact us for seasonal availability. Farmer Steve will get back to you as soon as he can!." The meta header had FARM as the first keyword. This keyword was followed by LOCAL PRODUCE, SAN DIEGO PRODUCE, and SAN DIEGO ORGANIC FARM which isn't as important as FARM. The other words the site used was FARM TO TABLE. GOURMET is also included but will not be understood by search engines.